TINUI DOWNS FARMS

The brief.
Tinui Downs Farms, a stunning beef and sheep farm nestled in the heart of Wairarapa, New Zealand, approached me with a vision to refresh their brand. Their mission was clear: to highlight their strong pro-environment commitment and dedication to preserving our planet. They sought a fresh and cohesive brand look, complete with additional icons and elements for use across various applications. Additionally, they needed a basic brand kit to ensure consistency in using these new assets.

The solution.
I developed a concept that captures the essence of Tinui Downs Farms' environmental dedication and natural beauty. I designed multiple logo variations and additional icons, ensuring their seamless application across various platforms. To emphasize their eco-friendly commitment, I incorporated earthy tones and natural elements into the design. I also created a basic brand kit, providing guidelines for consistent use of the new brand assets. The result is a cohesive and visually appealing brand identity that effectively communicates Tinui Downs Farms' values and mission.