CLOSET COLLECTIVE

The brief.
Lisa Mordaunt, based in Palmerston North, approached me with a vision to redefine the fashion industry. Her mission was to offer accessible and stylish fashion options for every occasion. Lisa aimed to provide comprehensive services, from sizing assistance and personalised recommendations to convenient door drops and private closet sessions. She sought a stylish, modern look for her new brand, along with versatile assets for both online and print collateral.

The solution.
I developed a concept embodying simplicity, style, sophistication, and elegance. I crafted multiple logo variations and an icon, ensuring the brand’s seamless application across various platforms. To add a personal touch, I incorporated Lisa’s signature in a script font, introducing a human element to the brand. I chose a subdued yet rich colour palette, which, combined with the brand assets, has resulted in a stylish and cohesive brand experience, allowing the garments to take centre stage.